The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

How – To Articles

Vacation Home Owners Tips for More Seductive Web Copy

Share 5 Tips for More Seductive Web Copy You may write beautifully with powerful action words, a moving story, the perfect tone and rhythm. But, even the most beautifully written copy becomes worthless if it doesn’t persuade the enquirer to either read more, or take the desired action  – at  least contacing, and at best [...]

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Holiday Rental Owners should use Adjectives with Care

ShareBeware of descriptions and your adjectives, as it’s poorly used descriptions and words more than anything else that create problems with guests. The most over-used adjective in our owner’s arsenal of words is ‘luxury’. Is luxury a TV – or is it a home-cinema system. Is luxury the world’s best mattresses – or just the [...]

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How Vacation Rentals Can Use Articles to Boost Visibility

ShareWriting and submitting articles about your vacation rental is the most cost effective form of advertising you can do to increase traffic to your website or listing advert and improve your Page Ranking. Why? Article writing gives you backlinks, and more backlinks drive higher rankings. If your articles are picked up by travel and vacation [...]

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Show Your Visual Assets

ShareYou’re competing with other rental properties AND with hotels.  Whilst hotels have a much larger marketing budget than vacation home owners, professional photographers create the SAME content for both of them (but at different price points).  Where they diverge is in the actual implementation. Hotels take large format images, virtual tours and videos and display [...]

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How To Keep Them Reading On, Not Moving On

SharePeople read on, or move on. What you write is the most important aspect of your marketing effort. Some ill-chosen words can destroy your property, whereas some well-chosen words can appeal at both the conscious and subconscious level, build trust, and trigger emotional connections. If you just can’t write reasonably good copy, consider getting a [...]

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How To Maximise Your Rental Price

Share  Most owners  slavishly follow the same basic approach to pricing. In their Low and Mid seasons they’ll offer lower prices, and High season is the most expensive. Owners will offer discounts for early booking, discounts for late booking and discounts for large groups. Some owners then follow up and offer further discounts when responding [...]

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Adding Value to Your Guest’s Experience

ShareHappy guests use word-of-mouth to refer their friends. Happy guests return – every year or sometime in the future. Happy guests will more likely respect your property and to leave it in their as-found condition. Good quality linens and towels Some owners have their guests bring their own linen and towels but in a world [...]

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Write Effective Guest Emails With Etiquette

Share If you can speak to your potential customer by telephone, so much the better – it’s faster, more intimate and you get to better understand your customers needs and answer all their concerns (and all the evidence points to more bookings by responding by ‘phone). But we can’t always do this, and some owners [...]

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It’s in the Experience, Dummy

Share The biggest challenge an owner faces is working out what’s a good investment (and what’s a bad investment) for business. A £25,000 investment in a sauna tub fill those empty weeks of bookings may feel great (and be good fun when you’re using it) but will it really bring in those extra guests? Is [...]

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Managing Guest Expectations

Share Have you spotted how renters are having much higher expectations than ever before? I recall the (good old) days when the main question asked was ‘Do you supply bed linens” or  ‘Do you have electricity’ and I could reply yes to both (plus some toilets and a bath or two) Now guests ask ‘How [...]

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