The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Marketing

How Holiday Rental Owners can use Social Media for Brand Building

ShareToday rental marketing is at an entirely different place than it was even 3 years ago.  Whether your rental business is new, or well established, to stay competitive you have to use all the new trends in brand building.  You don’t need (and won’t get) as well known as Macdonald’s or Apple but that’s not [...]

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Vacation Rental Owners Should Price for Value

ShareI regularly write about value pricing with experiences. Know your ideal guests, what is important, meaningful and relevant to them, then set your prices accordingly. This is not a one-shoe fits all approach, but  customised to your target market. Dr. Rafi Mohammed, author of the 1% windfall: How Successful Companies Use Price to Profit and [...]

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Vacation Home Owners Tips for More Seductive Web Copy

Share 5 Tips for More Seductive Web Copy You may write beautifully with powerful action words, a moving story, the perfect tone and rhythm. But, even the most beautifully written copy becomes worthless if it doesn’t persuade the enquirer to either read more, or take the desired action  – at  least contacing, and at best [...]

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Holiday Rental Owners should use Adjectives with Care

ShareBeware of descriptions and your adjectives, as it’s poorly used descriptions and words more than anything else that create problems with guests. The most over-used adjective in our owner’s arsenal of words is ‘luxury’. Is luxury a TV – or is it a home-cinema system. Is luxury the world’s best mattresses – or just the [...]

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How Vacation Rentals Can Use Articles to Boost Visibility

ShareWriting and submitting articles about your vacation rental is the most cost effective form of advertising you can do to increase traffic to your website or listing advert and improve your Page Ranking. Why? Article writing gives you backlinks, and more backlinks drive higher rankings. If your articles are picked up by travel and vacation [...]

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Book Better not Faster

ShareOwners often find themselves competing with themselves – in their own confidence in their pricing and positioning of their holiday rental. Although your nervous side might be looking to book faster than you are, hold your nerve because you can book better. Holding out for the right rental price (and the right renters at that [...]

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Owners can use Facebook Pages for Rapid Easy Web presence

ShareSome owners are reluctant to create their own website for lack of technical ability or cost if they choose to use a web designer. I’ve previously written here about the importance of your own website, and here and here on how using WordPress and the thousand’s of free or premim templates available allows non-techie Owners [...]

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Show Your Visual Assets

ShareYou’re competing with other rental properties AND with hotels.  Whilst hotels have a much larger marketing budget than vacation home owners, professional photographers create the SAME content for both of them (but at different price points).  Where they diverge is in the actual implementation. Hotels take large format images, virtual tours and videos and display [...]

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When To Increase Your Rental Rates

ShareYou’re in charge, so you can pretty much do what you like when you like (as long as it’s commercially sensible and doesn’t alienate potential customers). But there are some sensible ideas to follow, as  when you raise your rates and by how much you raise them will impact your business. When is the best [...]

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Holiday Home Owners | Agency or DIY?

ShareA lot of holiday rental owners back away from the idea of doing their own rental management, putting it out to an agency. But  DIY has huge advantages – and not least, gives you the chance to maximise profits from your vacation rental property. My view is that if you want to do this seriously, [...]

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