The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Marketing

You Should Have Your Own Website

Share Here’s why I think it’s vital every owner has their own website for their property. 1. Whilst advertising on rental listing sites will get you enquiries there’s too much competition on them. You need to move the enquirer from the listing site to your website fast, to somehwere where you can show off your [...]

Read the full article

How To Improve Rankings for Your Holiday Home Website

Share It’s tough to do, because SEO (Search Engine Optimisation) is a highly competitive, expensive, and time-consuming business. Remember; you’re not going to be able to compete with the big boys with the big money and the staff who do nothing else but optimise SEO on a daily basis. There are 2 SEO types; On-site [...]

Read the full article

How To Maximise Your Rental Price

Share  Most owners  slavishly follow the same basic approach to pricing. In their Low and Mid seasons they’ll offer lower prices, and High season is the most expensive. Owners will offer discounts for early booking, discounts for late booking and discounts for large groups. Some owners then follow up and offer further discounts when responding [...]

Read the full article

Holiday Home Sites Need to Rethink What Their Customers Want

Share Holiday home rentals is one sector that continues to defy the recession, with both supply (the number of holiday homes available) and demand (the number of customers looking for such homes)  growing. The rise of the ‘staycation‘ as I call it, the credit crunch, and the current state of the property market are all [...]

Read the full article

It’s in the Experience, Dummy

Share The biggest challenge an owner faces is working out what’s a good investment (and what’s a bad investment) for business. A £25,000 investment in a sauna tub fill those empty weeks of bookings may feel great (and be good fun when you’re using it) but will it really bring in those extra guests? Is [...]

Read the full article

Geocaching – a new off-season market for you?

Share Capturing the out-of-season market is a challenge, unless you’re prepared to market aggressively, promoting events, or have a popular attraction close by you can link to. This can be very hit or miss, and it is much more cost effective to focus on an activity that could attract a more widespread audience. Geocaching enthusiasts [...]

Read the full article

Managing Guest Expectations

Share Have you spotted how renters are having much higher expectations than ever before? I recall the (good old) days when the main question asked was ‘Do you supply bed linens” or  ‘Do you have electricity’ and I could reply yes to both (plus some toilets and a bath or two) Now guests ask ‘How [...]

Read the full article

FREE Report : 63 Tips that Rapidly Increase Bookings

Share Here’s another FREE report for you to download. 63 Tips  (I’ve used nearly all of them!) to keep bookings going. The report starts with the basics and at the beginning – What’s The Experience You Are Selling? – and steps you through another 62 ideas that keep you focused on improving your enquiry and [...]

Read the full article

How To Grab the Most Views to Your Listing Advert

ShareMake It a Compelling and Descriptive Headline The headline of your advert (often together with only your 1 choice of photo) is the first thing that a prospective renter will see. They’ll only go to see your advert if you

Read the full article

How To Grab Some Last Minute Bookings

ShareNow’s not the time to be trying to grab peak season summer bookings. The booking season appears to have started early

Read the full article

← Previous Entries

Next Entries →

dcf software