Pure Holiday Homes

Pure advertising on ITV’s Morning Show

ShareFor January pureholidayhomes.com will feature 4 times daily, 7 days weekly on ITV1′s This Morning television programme, the most widely watched and longest running daytime TV show in the UK. As part of the campaign pureholidayhomes.com will be providing one lucky winner with an all expenses paid holiday to a villa in St Lucia. See [...]

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Pure Holiday Homes

Share Last year there was a new and free listing site on the block called Pureholidayhomes free for 12 months whilst they build their property base. They also offer the possibility of property swapping, a little like the vrbo exchange option. In January 2010 I wrote that they didn’t have many properties listed (as of [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.