Twitter is free, easy to use, and taps into ‘viral’ marketing.
If you have a product or service to sell, Twitter can be used to get it in front of ‘followers’ = people who are interested in you. It’s not ideal for holiday home owners, but it can work, costs nothing, and takes little effort. If you have something special or different to market, you could build up quite a following, Either way, its ideal for ‘offers’ you may want to pitch to a wide audience (your followers).
How To use Twitter properly is explained fully in the Articles section here http://www.alwaysfullybooked.com/index.php/articles/twitter/
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