the Book
My 90 page Guide to how to successfully market your vacation rental ….
Your purchase comes with my no-quibble guarantee. If you’re not satisfied, return the PDF to me by email within 14 days and I’ll refund your money.
“The best book I’ve ever read on marketing your holiday home..” Lee Gillett
“Here’s someone who walks the talk with no nonsense writing…” F Laredo
” Practical, do-able, no-nonsense, no hype..” Rory MacDonald
“Great value for money” Stephen Myers
Your e-Book Contents
Part 1: Buying to Rent
How to buy, Rental guarantees, essential checklists,
Where and What to buy, Short vs. long – term renting,
Rent independently vs. agents
Part 2: Breaking the Rules of Renting
Chapter 1:The Myths of Successful Renting
Myth 1: Just create your own website (and you’ll be successful)
Myth 2: Just use online listing sites to get bookings
Myth 3: Discount your rental rates to get profits
Myth 4: Be price competitive
Myth 5: Great-looking websites are effective
Myth 6: Have high conversion rates
Myth 7: Availability calendars are useful
Myth 8: Send information by post
Myth 9: Print advertising is effective
Myth 10: Managing your business doesn’t take time
Myth 11: You need technical skills
Part 3: Successful Rules of Renting
Chapter 2: Successful Renting
Customers aren’t all the same, Demand and pricing
How renters search listings
Your prices can be higher (and you can make them stick)
Online listing sites aren’t on your side
Listing sites will monopolise the market (and squeeze you)
You need your own website
You need to invest in your property
Statistics, statistics
Chapter 3: The Things You Shouldn’t Do
Chapter 4: Listing Sites
including How to Choose the Listing Sites to Use
Chapter 5: Building an Effective Website
including Usability, Calls to action, Vital tips for writing
Tips for designing, Writing to get you page rank
Title tags, METAtags and site maps, FAQ’s
Chapter 6: Enhancing Your Listing
including Great Photos
Chapter 7: Enquiry Handling
React first, Identify the source, Identify yourself
Being friendly, Using questions to say more,
Involving the customer, Telling them something they don’t know
Chapter 8: Leveraging Your Marketing
including Guest blogs, Free postcards or notepaper
Business cards, Online photo album
Chapter 9: Creative marketing
including Building your own mailing lists
Getting the contact details
Mail shots, Using a mailing company
and The virtual tour
Part 4: Managing Your Property
Chapter 10: Financial and Management Matters
including How to determine your rental rates
and Creative profits, Credit card merchant status
and the PayPal option
Chapter 11: Facilities
Things you’ll be told not to do
Things you should do
Practicalities
Chapter 12: Your Templates
including Sample rental agreement
You can purchase this book using the Buy Now button shown below. You can choose between using PayPal or making a Manual payment. After payment (immediately if using Paypal) you’ll recieve an emailed encrypted link to download the book. If you prefer aa Manual payment contact me and I’ll arrange for the book to be emailed to you.
You’re offered 3 ways of payment: 1. Manual Payment : You’ll to be emailed instructions on how to pay for the book without using your credit card or PayPal.
PayPal : Choose PayPal to be taken to check-out where you can 2. choose to use your credit card, or 3. pay with any PayPal funds you have in an existing PayPal account.
