discounts

Value Pricing, not Discount pricing for Your Holiday Home

ShareOne of the bigger online listing site’s have written to owners suggesting they should lower prices, and to be more flexible on dates. Date flexibility I’d agree with, but simply lowering prices, no. Mintel’s last annual survey (2009) shows demand slowing for self catered accomodation across Europe, but there’s also a distinct trend towards last-minute [...]

Read the full article

Follow @madaboutrenting
About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
FREE Reports, Tutorials and tips

2 FREE reports, access FREE tutorials, get more news, tips and tricks to your inbox

Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.