Geocaching

Geocaching – a new off-season market for you?

Share Capturing the out-of-season market is a challenge, unless you’re prepared to market aggressively, promoting events, or have a popular attraction close by you can link to. This can be very hit or miss, and it is much more cost effective to focus on an activity that could attract a more widespread audience. Geocaching enthusiasts [...]

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Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.