Holiday Lettings

Holiday Lettings Helping Stranded Passengers

ShareI often criticise rental listing sites for an approach that is unresponsive to owners – taking money for an advert but never to be heard of again until renewal time. Where are they with support, questions to advertisers about how bookings are going, advice to specific advertisers for improving their performance (apart from the standard [...]

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FREE Report: Comparing 5 Top Listing Sites

Share This FREE REPORT compares the top 5 Vacation rental listing sites – vrbo, Home Away, Owners Direct, Holiday Lettings and Holiday-Rentals. This FREE 16 page report gets behind the numbers to compare their effectiveness : Value for Money and Cost Effectiveness, Traffic, Bounce Rates, Traffic Source, and Visits; Finally, I end up by ranking [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.