The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

how to market holiday homes

Show Your Visual Assets

ShareYou’re competing with other rental properties AND with hotels.  Whilst hotels have a much larger marketing budget than vacation home owners, professional photographers create the SAME content for both of them (but at different price points).  Where they diverge is in the actual implementation. Hotels take large format images, virtual tours and videos and display [...]

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Some Holiday Home Owners Just Don’t Get It

ShareAre these more difficult times for an owner? On balance, yes, they are. Owners based in Europe are struggling with a weak € making it more expensive for UK and US (and other non-euro markets) travellers. There’s greater supply, with more holiday properties available for rent on the market. Anecdotal evidence is that there is [...]

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How To Grab Some Last Minute Bookings

ShareNow’s not the time to be trying to grab peak season summer bookings. The booking season appears to have started early

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Promoting Your Holiday Home – Website or Blog?

ShareOK, you’ve decided to have your own personal website for your holiday home. (If you haven’t decided, read this post on why I think you should). Now you have another decision to make: Is it better to create a standard Website or use a Blog? First, a little bit of history. In the beginning was [...]

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Simple Ways to WOW Your Vacation Rental Guests

ShareIf someone experiences something negative about their experience in your rental holiday home it’s bad enough. But in today’s world it can be a disaster as they can shout it out to the world, and the world will hear. One video posted on You Tube, a picture on Facebook, or a comment on Twitter could [...]

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Change your Holiday Home Keywords for Seasonality

Share When we first start writing for our website, we all pay close attention to the principal keywords we choose for our home page, second-level pages, and every other page. That first group of keywords we select and use becomes the foundation of our website. So, hopefully, you’ve chosen keywords which are used frequently by [...]

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Spread your Marketing Risk

ShareThe whole business of marketing your property is crucial to your success – yet can be incredibly precarious. One minute you can have discovered a route to market that succeeds like no other and then the next, the phones go dead and the bookings dry up. Advertising portals generally only make the kind of money [...]

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