Off-page SEO

Holiday Rental Personal Websites

ShareHaving your own site is vital to the marketing of your property, but only having your own website will limit your success. If you’re only working through your own website, it’s crucial that your website is seen. But if your site isn’t listed on the first page of search results, it may as well not [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.