The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Online Listing Sites

Next Big Marketing Tool for Holiday Home Owners?

ShareA recent statistic hit me in the face this week; FaceBook now accounts for 8% of all traffic in the US – which makes it busier than Google (who have 7%).  1 in every 4 pageviews is a Facebook view. On a year on year basis, Facebook gets 55% more traffic than the same time [...]

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H-R offer 20% Upgrade discount

ShareFor a limited time H-R are offering a 20% reduction for upgrades to their French (Abritel) German (Fe-Wo Direkt) US Home Away and smaller Spanish Portugese and Italian sites. Abritel is the smaller competitor in France to Homelidays. If you’re looking for a US based audience, the Home Away offer is good, and cheaper than [...]

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Homelidays

ShareHomelidays last 3 months traffic stats are excellent, and the best of the bunch when comparing Europe’s biggest online listing sites. In the 3 months to November 2010 they grabbed a whopping 142,000 visitors a day, and moved up to an Alexa ranking of just over 3,500 (the lower the number, the better it is, [...]

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Second Porch Radio Interview

ShareFeatured in a radio interview by American Guidebook Publishing legends Pauline and Arthur Frommer. The interview ran on 130 radio stations and talks about their progress and future plans and the benefits of using them. You can listen to it in a podcast format here:

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FREE Report: Comparing 5 Top Listing Sites

Share This FREE REPORT compares the top 5 Vacation rental listing sites – vrbo, Home Away, Owners Direct, Holiday Lettings and Holiday-Rentals. This FREE 16 page report gets behind the numbers to compare their effectiveness :  Value for Money and Cost Effectiveness, Traffic, Bounce Rates, Traffic Source, and Visits; Finally, I end up by ranking [...]

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Owners Direct – HiFX discount

ShareHiFX have teamed up with Owners Direct, one of the UK’s bigger holiday letting sites, to offer a specially negotiated rate of £109 (+VAT if applicabel) for an annual subscription. That’s £50 off the normal 12 month rate! To take advantage of this offer, you must sign up before the 31st of March 2010 quoting [...]

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Pure Holiday Homes

Share Last year there was a new and free listing site on the block called Pureholidayhomes free for 12 months whilst they build their property base. They also offer the possibility of property swapping, a little like the vrbo exchange option. In January 2010 I wrote  that they didn’t have many properties  listed (as of [...]

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FlipKey & TripAdvisor

ShareFlipKey works in conjuction with TripAdvisor – they are the exclusive provider to TripAdvisor for vacation rentals. TripAdvisor claim about 25 million visitors monthly and 15 million members, and is a popular, well recognized, brand in the US. Uniquely, FlipKey prioritises listing position through reviews, and use a verification process to try to ensure reviews [...]

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Guest Reviews for Holiday Rentals

ShareSome online listing sites allow guest reviews as part of the ‘contract’ you have with them as an advertiser. You cannot stop the review being posted, but you can post a ‘reply’ to the review, so that both are visible to potential guests. In some cases the guest need not have booked through this listing [...]

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Killer Ways To Boost Holiday Home Bookings – #4

Share#4 Advertise on one or more rental listing sites. Several is better, but bigger isn’t necessarily better. Do your research. Expect to pay for using them, as paid sites should be getting you traffic (only use free sites on an experimental basis – don’t rely on them for your bookings until you know they work [...]

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