PerfectGetaways

Ryanair’s Holiday Rental Listings Site

ShareSome readers have contacted me asking abour Ryaniar’s new holiday rental pages (Ryanair Lettings) for self-catered acommodation. Readers are unsure if it’s a good thing to go with, and want some independent facts and advice. It’s launching this week (February 2010), formed from a partnership with the Perfect Getaways listing site (which morphed out of [...]

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Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.