Personal Websites

Show Your Visual Assets

ShareYou’re competing with other rental properties AND with hotels. Whilst hotels have a much larger marketing budget than vacation home owners, professional photographers create the SAME content for both of them (but at different price points). Where they diverge is in the actual implementation. Hotels take large format images, virtual tours and videos and display [...]

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How To Build Your Own Holiday Home Website with WordPress

ShareYou need your own website, and you need to be in control of it. Without apology, I’m a huge fan of WordPress. It’s free, it’s EASY to build and install, it looks just like a normal webpage (although it’s roots were for blogs, but don’t be put off by that at all), it’s very stable, [...]

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Promoting Your Holiday Home – Website or Blog?

ShareOK, you’ve decided to have your own personal website for your holiday home. (If you haven’t decided, read this post on why I think you should). Now you have another decision to make: Is it better to create a standard Website or use a Blog? First, a little bit of history. In the beginning was [...]

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Holiday Rental Personal Websites

ShareHaving your own site is vital to the marketing of your property, but only having your own website will limit your success. If you’re only working through your own website, it’s crucial that your website is seen. But if your site isn’t listed on the first page of search results, it may as well not [...]

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How Your Customers Search – and Find – You

ShareMost take their decisions in a series of logical steps. Typically, its choice of country, then the choice of holiday type – a hotel, a villa, or similar. Finally they typically decide the type of location – mainland or island, rural or tourist resort. Country followed by Property type followed by Location type. For example, [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.