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Pricing

Vacation Rental Owners Should Price for Value

ShareI regularly write about value pricing with experiences. Know your ideal guests, what is important, meaningful and relevant to them, then set your prices accordingly. This is not a one-shoe fits all approach, but  customised to your target market. Dr. Rafi Mohammed, author of the 1% windfall: How Successful Companies Use Price to Profit and [...]

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When To Increase Your Rental Rates

ShareYou’re in charge, so you can pretty much do what you like when you like (as long as it’s commercially sensible and doesn’t alienate potential customers). But there are some sensible ideas to follow, as  when you raise your rates and by how much you raise them will impact your business. When is the best [...]

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How To Maximise Your Rental Price

Share  Most owners  slavishly follow the same basic approach to pricing. In their Low and Mid seasons they’ll offer lower prices, and High season is the most expensive. Owners will offer discounts for early booking, discounts for late booking and discounts for large groups. Some owners then follow up and offer further discounts when responding [...]

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Value Pricing, not Discount pricing for Your Holiday Home

ShareOne of the bigger online listing site’s have written to owners suggesting they should lower prices, and to be more flexible on dates. Date flexibility I’d agree with, but simply lowering prices, no. Mintel’s last annual survey (2009) shows demand slowing for self catered accomodation across Europe, but there’s also a distinct trend towards last-minute [...]

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Value Pricing versus Discounting

Share One of the bigger online listing site’s have written to owners suggesting they should lower prices, and to be more flexible on dates for 2009. I’d go with date flexibility, but simply lowering prices? No. Mintel’s latest annual survey for 2009 shows demand slowing for self catered accomodation across Europe, but there’s also a [...]

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