Trip Advisor

FlipKey & TripAdvisor

ShareFlipKey works in conjuction with TripAdvisor – they are the exclusive provider to TripAdvisor for vacation rentals. TripAdvisor claim about 25 million visitors monthly and 15 million members, and is a popular, well recognized, brand in the US. Uniquely, FlipKey prioritises listing position through reviews, and use a verification process to try to ensure reviews [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.