vrbo

Homeaway’s new Guest Review Rules and What To Do About It

ShareAs Homeaway, VRBO and Vacation Rentals in the US introduce new rules for guest reviews including non-verification and the inability of owners to opt-out of the process, a storm of complaints have erupted in US forums and amongst US owners. What’s happening with these US sites may not automatically replicate into the UK through Holiday [...]

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FREE Report: Comparing 5 Top Listing Sites

Share This FREE REPORT compares the top 5 Vacation rental listing sites – vrbo, Home Away, Owners Direct, Holiday Lettings and Holiday-Rentals. This FREE 16 page report gets behind the numbers to compare their effectiveness : Value for Money and Cost Effectiveness, Traffic, Bounce Rates, Traffic Source, and Visits; Finally, I end up by ranking [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.