Wordpress

How To Build Your Own Holiday Home Website with WordPress

ShareYou need your own website, and you need to be in control of it. Without apology, I’m a huge fan of WordPress. It’s free, it’s EASY to build and install, it looks just like a normal webpage (although it’s roots were for blogs, but don’t be put off by that at all), it’s very stable, [...]

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Promoting Your Holiday Home – Website or Blog?

ShareOK, you’ve decided to have your own personal website for your holiday home. (If you haven’t decided, read this post on why I think you should). Now you have another decision to make: Is it better to create a standard Website or use a Blog? First, a little bit of history. In the beginning was [...]

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About
Michael Cooper is a writer, coach and commentator in the vacation rentals industry. He provide owners a single reference source of information, and to help owners build engaging, successful marketing strategies
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Latest Tip
Benefits, not Features
Are you a 'quiet location in the mountains?' or are you 'a place free from tourists, a tranquil spot where you can get away from it all, with fresh mountain air'. You're both, but the first description is a feature and the second is a benefit. Benefits, not features, sell because they create the emotional connections, so always write about your benefits.
Previously:
Focus on marketing an Experience. Experiences sell, bricks
and mortar don't. Step up here and brand build here.