The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

The Follow Twitter button makes it simple for your website visitors to start following you. It’s a simple way to generate new followers, and ultimately, increases the social reach of your rental. You can see my button on the right (my Twitter page is Mad About Renting). It’s a single click install and your visitors [...]

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Today rental marketing is at an entirely different place than it was even 3 years ago.  Whether your rental business is new, or well established, to stay competitive you have to use all the new trends in brand building.  You don’t need (and won’t get) as well known as Macdonald’s or Apple but that’s not [...]

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If you can speak to your potential customer by telephone, so much the better – it’s faster, more intimate and you get to better understand your customers needs and answer all their concerns (and all the evidence points to more bookings by responding by ‘phone). But we can’t always do this, and some owners feel [...]

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There’s a trend, and it’s growing. It’s called ‘experiential’ holidays. Put in simple language, customers are booking holiday rentals but instead are booking an experience.  Look at Apple, Disney or MacDonald’s. Love them or loathe them, they deliver memorable experiences. And as a holiday home owner you should be no different. That’s why boutique hotels [...]

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I think I’m a fairly savvy owner, as well as an experienced traveller – and I’ve spent a career in business focussed on serving the customer. So I think I pretty well know what’s good and bad, what works and doesn’t, what’s needed and what isn’t. I’m also pc literate, and have embraced the instant [...]

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Here’s the thing: you have to do a lot of things well to rent your holiday home, but to be really successful the key is marketing. Contracts, payments, arrivals, departures, damages deposits, cleaning, maintenance and a whole host of other activities count for nothing without bookings, and bookings flow from your marketing. Marketing isn’t advertising [...]

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For customers of the scam site Force Travel & Leisure, owned the the infamous Eric Omerod, now bankrupting, here’s his contact details: (UK) 01772 641808 office, and (UK) 07860 610748 mobile. For a full history of how he and his companies have duped thousands of holiday home owners, follow this link    

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Home Away, the global rental website, reports listings up by 22%, and revenue up by 37% for Q3 2011. it has also introduced ‘pay-for-performance’ pricing on HomeAway.com, aloowing owners to pay more for better rankings. HA’s websites include VRBO and Vacation rentals in the US and Holiday-Rentals, OD and Holiday lettings in the UK as [...]

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Complaints from multiple property owners that prices are rocketing. 10 properties cost 12% more, 6-7 properties nearly 50% more according to some reports.  

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Traffic Update November 2011 Holiday-rentals.co.uk is ranked #9,776 in the world according to the three-month Alexa traffic rankings to November 2011. The site has attained a traffic rank of 947  among users in the UK, where about 37% of its audience is located (and it’s reducing comparted to 2010). Visitors to them view an average [...]

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Homeaway’s new Guest Review Rules and What To Do About It

As Homeaway, VRBO and Vacation Rentals in the US introduce new rules for guest reviews including non-verification and the inability of owners to opt-out of the process, a storm of complaints have erupted in US forums and amongst US owners. What’s happening with these US sites may not automatically replicate into the UK through Holiday [...]

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HomeAway Superbowl Advert Bombs

Superbowl ads are looked forward to and watched as avidly as the game itself, and often present the very best animations, computer generated graphics, and celeb’s, but HA’s Superbowl ad has, to almost universal acclaim from the public and media pundits, bombed and under pressure from critics has been pulled from it’s website and now [...]

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Brilliant Social Media Video

I’m showing this excellent video compilation that explains social media and it’s impact. Look out for the video starting from Slide 7 onwards! What do you think of it? Videos That Explain Social Media  View more presentations from Gavin Heaton.

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Vacation Rental Owners Should Price for Value

I regularly write about value pricing with experiences. Know your ideal guests, what is important, meaningful and relevant to them, then set your prices accordingly. This is not a one-shoe fits all approach, but  customised to your target market. Dr. Rafi Mohammed, author of the 1% windfall: How Successful Companies Use Price to Profit and [...]

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